How to test harder, safer, and faster than any competitor 🚨

The top DR brands on YouTube?
They’re not “creative geniuses.”
They’re companies that test 5,000–10,000 ads… and survive the 9,900 that fail.

Where does a system like that come from?

Strangely enough, Norwegian triathlon.

A 27-year-old went from Olympic gold to a world-record Ironman in three months using a training model that looked insane: low-intensity volume, controlled threshold work, and lactate meters mid-workout.

Everyone mocked it.
Then it broke the sport.

And the kicker?
It’s the exact blueprint for building a D2C creative testing engine that compounds learning, caps downside, and never blows up your business.

Funnel of the Week Co-Founder Brat Vukovich just published a deep breakdown inside The Dashboard, showing how this triathlon model maps perfectly to ad testing — and how the best brands use it to out-learn everyone else.

👉 Read the full breakdown here

Have a focused week,

The Inceptly Team

PS - The Dashboard is where Brat shares weekly notes on building Bratrax, buying media, and making sense of performance data - without the fluff.

PPS - Send this link to a friend who needs it: blog.bratrax.com