Breaking news, AI production, and a legal claim ad that gets the format right

Our weekly ad analysis through the lens of the Modular Creative System.

When the checkout comes too soon

Here's a valuable story of our recent media buying experience.

AI batches need a different quality control checkpoint than filmed ones

What a Baerskin Hoodie ad done entirely in AI tells us about creative in 2026

Our weekly ad analysis through the lens of the Modular Creative System.

What actually breaks when you scale a winning ad’s structure

You're probably paying to "acquire" customers you already had

Try our new Shopify app for free for 60 days. Long enough to see exactly who.

5 takeaways from the biggest spending ad in health and beauty right now

Let's break down this ad using our Modular Creative System.

Anatomy of a $3M ad: Microsoft's Copilot + PC influencer campaign

Here are 5 creative decisions you can swipe from this ad.

What is behind the success of one of the biggest ads in 2026?

Let's break down another ad using our Modular Creative System.