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Anatomy of a $3M ad: Microsoft's Copilot + PC influencer campaign

Here are 5 creative decisions you can swipe from this ad.

Aug 26, 2026

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4 min read

What is behind the success of one of the biggest ads in 2026?

Let's break down another ad using our Modular Creative System.

Aug 20, 2026

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7 min read

Three lead types. Ninety seconds. $4.4 million in ad spend.

This weight loss ad is a masterclass in layered persuasion — and one moment where it goes too far.

Aug 18, 2026

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3 min read

The POV meme that became a pheromone cologne ad

Let's break down this ad using our Modular Creative System.

Aug 13, 2026

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3 min read

Why “badly made” ads are scaling

The visual cues that lower a viewer’s guard in the first half-second.

Aug 10, 2026

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4 min read

The ad that opens with the same line three times

A surprisingly smart pattern interrupt worth testing

Aug 7, 2026

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6 min read

This $2.9M ad kills two competitors before it sells anything

The buyer never stood a chance.

Aug 4, 2026

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3 min read

Why "just give me the recipe" misses the point of media buying

The checklist isn't the skill — the gut feeling is

Jul 30, 2026

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4 min read

Build the ad that will survive review

Strong creative starts with knowing exactly what can be claimed.

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Archive

Anatomy of a $3M ad: Microsoft's Copilot + PC influencer campaign

What is behind the success of one of the biggest ads in 2026?

Three lead types. Ninety seconds. $4.4 million in ad spend.

The POV meme that became a pheromone cologne ad

Why “badly made” ads are scaling

The ad that opens with the same line three times

This $2.9M ad kills two competitors before it sells anything

Why "just give me the recipe" misses the point of media buying

Build the ad that will survive review

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