🧐 The unreliable claims booming: How to avoid and resolve Google Ads Policy violations

Unreliable claims entice users with improbable results as likely outcomes. They fall into three sub-categories:

• Claims related to health and weight loss. 🏋️‍♂️⚖️

• Claims related to financial products or money-making schemes. 💰📈

• Claims related to politics, social issues, or matters of public concern. 🗳️📰

The foundation of every click in video advertising lies within the messaging. In a world flooded with ads, you need to stand out. If you don't shock, excite, surprise, wow, or worry your audience, there's a high chance your ad will be brushed aside. 🎯✨

However, without restraint, all our ads might start with sensationalist claims like "SHOCKING DISCOVERY! THE WORLD IS GOING TO END…" 🚨🌎 To prevent this, Google Ads has policies to ensure marketers don’t prey on emotions while promoting their products.

Google Ads policies strive to support a healthy, trustworthy, and transparent digital advertising ecosystem. 🌐🔒 They are designed to ensure a safe and positive experience for users while adhering to applicable laws. These policies prohibit harmful content and ensure the overall quality of ads. 📜✔️

Google advertising policies cover four broad areas:

• Prohibited content: Content you can't advertise on the Google Network. 🚫

• Prohibited practices: Actions you can't take if you want to advertise with us. 🛑

• Restricted content and features: Content you can advertise, but with limitations. ⚠️

• Editorial and technical: Quality standards for your ads, websites, and apps. ✏️💻

When you encounter a policy violation, such as unreliable claims, you have two options for appeal: dispute the decision or make necessary edits and update your ad. 🔄✍️

You can track your appeals in the Tools -> Troubleshooting -> Policy Manager tab. If your appeal fails, contact Google Ads support for further assistance.

Under the sub-tab Appeal history, you can find the outcome of your appeal.

If your appeal fails, contact Google Ads support for further assistance.

If you have dedicated account support, reach out and ask for extra assistance to speed up the process.

Another thing to check is whether your landing page is causing the issue. Sometimes, it's not the creative assets causing the problem but the final URL. Contacting support to get the cause properly defined is a crucial step if your appeal does not go through. 🌐💡

In the past, we've encountered situations where the same video would run in one campaign but get flagged in another. We've also seen cases where one appeal would be successful, while another would not. Sometimes, a video that has been working for months suddenly gets flagged. We can't provide a foolproof solution, but we can offer tools to give you a fair chance of resolving the issue. 🛠️⚖️

Having policies is beneficial as they set the rules and keep advertisers responsible. However, when facing a policy violation, arm yourself with knowledge, build endurance, and drench yourself in patience. Resolution can come immediately, today, this week, or this month. 🧠💪⏳

How do you set up your ads to comply with the policies? Reply to this email and let us know if you've had similar issues. 📣🗣️

Good luck on your marketing journey! 🚀📈

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