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- When cheap ads beat big budgets (health niche case)📈
When cheap ads beat big budgets (health niche case)📈
As per usual, today, we're gonna be dissecting a currently high-performing ad on YouTube, as seen on VidTao. And this time around, it's a low-budge ad in the health & supplements niche, relevant for many of you advertisers and marketing professionals. So, where should we begin? Obviously, with that hook: "This is going to sound crazy, but your hip pain - it's not arthritis." |  Author: |
They're challenging what you think you know right out of the gate. It's a classic problem-solution setup, but with a twist that makes you sit up and take notice.
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Now, let's break this thing down further and list all the things in the ad that make it stand out, and that could be interesting to mention:
1. Relatable scenario
They kick off with a scene we've all lived - lying in bed, scrolling because you can't sleep due to pain. It's like they've been spying on their target audience.
2. The seed of doubt
By saying doctors probably haven't heard of this condition and X-rays can't see it, they're creating doubt in conventional wisdom. It's a risky move, but it opens the door for their solution.
3. Personal story
The narrator's story of pain and misdiagnosis? That's gold. It's not some faceless company talking at you - it's someone who's been there.
4. Community validation - A ‘group’ testimonial
Mentioning that the Facebook group is clever. It's not just one person's problem - it's a whole community of women dealing with this. Instant validation.
5. Science, simplified (although always a risky subject for compliance reasons)
They break down the estrogen-collagen connection in a way that doesn't make your eyes glaze over. It's just enough science to make the solution seem legit.
6. The solution reveals
Provitalize isn't introduced until we're fully invested in the problem. By the time they mention it, you're ready to hear about a solution.
7. Skepticism shield
"I can't make you believe me, but..." Nice touch. They're acknowledging potential doubts head-on.
8. Emotional payoff - Selling the "promise”
Ending with the image of playing with a grandkid? That's not just selling a supplement. It's selling a better life, and literally giving you a preview of what your life could look like if only you purchase the product.
So, what can we learn from this?
1. Know your audience
This ad speaks directly to menopausal women who feel ignored by their doctors. It shows they really get their audience's struggles.
2. Challenge assumptions
By presenting a new explanation for a common problem, they're creating interest and opening minds to a new solution.
3. Tell a story
The personal journey from pain to relief makes the ad relatable. It's not just making claims - it's sharing an experience.
4. Simplify the science
The basic explanation of why the product works gives it credibility without getting bogged down in jargon.
5. Address doubts
Mentioning the money-back guarantee and acknowledging skepticism? Smart move. It removes barriers to trying the product.
6. Paint the after picture
That image of playing with a grandkid gives viewers a clear goal to aspire to. It's not just about relieving pain - it's about getting your life back.
Now, let's talk about the elephant in the room - compliance. Health ads always walk a fine line. This one navigates it by focusing on personal experience rather than making direct medical claims. It's clever, but you'd still want a good legal team to review it.
The bottom line?
This ad proves you don't need a massive budget or fancy effects to create an effective YouTube ad. What you need is a deep understanding of your audience's problems, a compelling solution, and an authentic way to present it.
Remember, in YouTube advertising, authenticity often trumps polish. This ad feels like a friend sharing a valuable secret, not a company pushing a product. And that's why it works.
So, next time you're crafting an ad, ask yourself: Am I really speaking to my audience's pain points? Am I telling a story they can relate to? Am I giving them clear, understandable reasons why my product works?
Get these elements right, and you're on your way to creating ads that don't just get views but drive real action.
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Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session here:
| Alex Simic, Creative Director Alex Simic is the person responsible for all creative work that stands behind Inceptly since stepping into his role in 2022. He comes from the role of the Media Buying Team Lead and Strategist behind some of Inceptly’s biggest successes. He has collaborated with the biggest names in the Direct Response industry, whether as a Senior Account Manager & Media Buyer or Creative Director. His main goal is bridging the gap between Media Buying and Creative, ensuring that the videos Inceptly produces are data-based and giving our clients the best chance at achieving success. |
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