Why your “accurate” data isn’t telling you the truth🤫

What happens when you scale a campaign to $10K/day overnight… and three months later it collapses?

In this week’s issue of The Dashboard, Brat (co-founder of VidTao & Inceptly) unpacks what really happened behind those swings - and why the entire attribution industry is built on the illusion of predictability.

👉 Go here to read the full essay and subscribe to future issues.

If you’ve ever questioned whether your dashboards are showing truth or comfort - this one’s for you.

PS - Get all future essays and notes from Brat inside The Dashboard, his new weekly newsletter on building Bratrax, buying media, and making sense of performance data - without the fluff.

PPS - Want to share it with a friend? Here’s the direct link to join: blog.bratrax.com