What a Baerskin Hoodie ad done entirely in AI tells us about creative in 2026

Our weekly ad analysis through the lens of the Modular Creative System.

What actually breaks when you scale a winning ad’s structure

You're probably paying to "acquire" customers you already had

Try our new Shopify app for free for 60 days. Long enough to see exactly who.

5 takeaways from the biggest spending ad in health and beauty right now

Let's break down this ad using our Modular Creative System.

Anatomy of a $3M ad: Microsoft's Copilot + PC influencer campaign

Here are 5 creative decisions you can swipe from this ad.

What is behind the success of one of the biggest ads in 2026?

Let's break down another ad using our Modular Creative System.

Three lead types. Ninety seconds. $4.4 million in ad spend.

This weight loss ad is a masterclass in layered persuasion — and one moment where it goes too far.

The POV meme that became a pheromone cologne ad

Let's break down this ad using our Modular Creative System.

Why “badly made” ads are scaling

The visual cues that lower a viewer’s guard in the first half-second.

The ad that opens with the same line three times

A surprisingly smart pattern interrupt worth testing

This $2.9M ad kills two competitors before it sells anything

The buyer never stood a chance.

Why "just give me the recipe" misses the point of media buying

The checklist isn't the skill — the gut feeling is