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🧠 From problem to promise: Why the first step matters so much in high-converting YouTube ads
May 23, 2025

🧠 From problem to promise: Why the first step matters so much in high-converting YouTube ads

How the commitment & consistency principle drives conversions before you ever make an offer

Mastering million-dollar VSLs: Decoding the success behind today's top video sales letters💰
May 21, 2025

Mastering million-dollar VSLs: Decoding the success behind today's top video sales letters💰

💡Mid-May 2025 Google Ads & YouTube updates: 6 changes you should know
May 15, 2025

💡Mid-May 2025 Google Ads & YouTube updates: 6 changes you should know

The unconventional beauty ad strategy that’s winning big without following the rules 🤯
May 13, 2025

The unconventional beauty ad strategy that’s winning big without following the rules 🤯

What’s a good CPM on YouTube in 2025? Benchmarks, variables & how to keep costs down 🧠
May 09, 2025

What’s a good CPM on YouTube in 2025? Benchmarks, variables & how to keep costs down 🧠

🧠 The secret to retention? Leave them hanging (on purpose)
May 06, 2025

🧠 The secret to retention? Leave them hanging (on purpose)

How the Zeigarnik Effect makes people watch, click, and convert

🆕 Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss
May 01, 2025

🆕 Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss

🎓 Mastering YouTube Demand Gen Campaigns: The 2025 Playbook for Performance Marketers
Apr 29, 2025

🎓 Mastering YouTube Demand Gen Campaigns: The 2025 Playbook for Performance Marketers

How we turned YouTube TV ads from a brand play into our most profitable channel💰
Apr 25, 2025

How we turned YouTube TV ads from a brand play into our most profitable channel💰

🧠 How to make your brand seem like it’s everywhere (even on a budget)
Apr 23, 2025

🧠 How to make your brand seem like it’s everywhere (even on a budget)

5 killer techniques for crafting YouTube ad hooks that stop the scroll 🤯
Apr 17, 2025

5 killer techniques for crafting YouTube ad hooks that stop the scroll 🤯

New goals, blocked ads & secret metrics—April’s Google Ads updates decoded 🧠
Apr 15, 2025

New goals, blocked ads & secret metrics—April’s Google Ads updates decoded 🧠

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