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🧠 The secret to retention? Leave them hanging (on purpose)
May 06, 2025

🧠 The secret to retention? Leave them hanging (on purpose)

How the Zeigarnik Effect makes people watch, click, and convert

🆕 Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss
May 01, 2025

🆕 Google Ads + YouTube Ads: Late April 2025 Updates You Shouldn’t Miss

🎓 Mastering YouTube Demand Gen Campaigns: The 2025 Playbook for Performance Marketers
Apr 29, 2025

🎓 Mastering YouTube Demand Gen Campaigns: The 2025 Playbook for Performance Marketers

How we turned YouTube TV ads from a brand play into our most profitable channel💰
Apr 25, 2025

How we turned YouTube TV ads from a brand play into our most profitable channel💰

🧠 How to make your brand seem like it’s everywhere (even on a budget)
Apr 23, 2025

🧠 How to make your brand seem like it’s everywhere (even on a budget)

5 killer techniques for crafting YouTube ad hooks that stop the scroll 🤯
Apr 17, 2025

5 killer techniques for crafting YouTube ad hooks that stop the scroll 🤯

New goals, blocked ads & secret metrics—April’s Google Ads updates decoded 🧠
Apr 15, 2025

New goals, blocked ads & secret metrics—April’s Google Ads updates decoded 🧠

🪞🧠 Why demonstration ads work like magic: The mirror neurons effect in YouTube advertising
Apr 11, 2025

🪞🧠 Why demonstration ads work like magic: The mirror neurons effect in YouTube advertising

Use this 30-year-old lead framework on YouTube ads to scale 📈
Apr 09, 2025

Use this 30-year-old lead framework on YouTube ads to scale 📈

Why creators are switching from TikTok to YouTube Shorts (and why that matters for DR advertisers) 👀
Apr 03, 2025

Why creators are switching from TikTok to YouTube Shorts (and why that matters for DR advertisers) 👀

PLUS: 3 examples of direct response advertisers already cashing in on this shift

The must-know Google Ads changes from March 2025 (And what they mean for your campaigns)
Apr 01, 2025

The must-know Google Ads changes from March 2025 (And what they mean for your campaigns)

How to write high-converting ads with little to no experience 💥
Mar 28, 2025

How to write high-converting ads with little to no experience 💥

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YouTube ads scaling for 7-& 8-figure DTC brands

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YouTube ads scaling for 7-& 8-figure DTC brands

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