I really hope 2025 taught you this...💡

Our most-read posts of H2 2025 (And why they hit so hard)🎯

🤖 This AI ad for an indoor walking app racked up $1M+ in adspend - here’s how!

A banned claim + an illegal hook = a $1.4M ad formula💰

A new $500k AI ad winner, same old (smart) framework🎯

Why your in-house team isn't allowed to tell you the truth🤫

(8 years watching the same game play out)

Why yesterday’s conversions keep changing 👀

🎧 🌊 Silent, soothing, scalable: A multi-million-dollar YouTube winner

This AI-generated ad spent $2.5M on YouTube in 30 days😱

The “Nothing Product” is driving an $370K in ad spend🤯

How to test harder, safer, and faster than any competitor 🚨

Lessons from a system built to survive 9,900 failures.

The weirdest high-performer of the year: a whisper ad that built its own diagnosis🔥